Generates and tests ad creative across Facebook and Google.
Nova writes, tests, and iterates on your paid ad creative — producing platform-native copy that converts without requiring you to become a copywriter or an ad strategist.
Writes headlines, primary text, and CTAs for Facebook, Instagram, and Google ads
Produces 3-5 variants of every ad for split testing
Tailors copy for different audience segments (cold, warm, retargeting)
Structures your offer to maximize click-through and minimize cost-per-lead
Reviews ad results and rewrites underperforming copy based on data
The owner writes their own Facebook ads — generic copy, no testing, boosted posts that get likes but no reservations.
Three ad variants launch simultaneously targeting DFW foodies within 20 miles. Nova identifies the winner in 48 hours and scales spend behind it. Opening weekend is fully booked.
One ad running the same copy for 3 months. Cost per lead has crept up to $47. The agent doesn't know why or how to fix it.
Nova audits the existing ad, rewrites it in 5 variants targeting different seller motivations (downsizing, relocation, equity cash-out), and cuts cost per lead in half within two weeks.
The contractor doesn't run ads at all — relies entirely on word of mouth and has no pipeline during slow months.
A geo-targeted Google Search campaign and Facebook retargeting campaign run during the slow season with copy Nova wrote and tests automatically. The pipeline stays full year-round.
Nova audits your current ad accounts and existing creative
Reagan briefs Nova on your offer, audience, and budget
Nova generates variants, monitors performance, and iterates copy continuously
Nova is available in all three agent tiers. Start with Nova alone on the Starter plan, combine with two others on Growth, or deploy the full six-agent stack with Full Stack.
Book a strategy call with Reagan. He'll scope the deployment and have Nova running in your business within days.