← AestheticaSelected Work

Documented outcomes from completed engagements.

Not a portfolio of aesthetics. A record of what was built, what it was designed to do, and what it actually produced.

Brand Strategy

Brand architecture and AI content governance for a multi-location service business

Scope

—Brand architecture
—Voice & tone system
—AI content governance framework
—Prompt library

Outcome

Consistent brand output across 6 locations and 3 AI content tools, with a single governance document that any team member can operate.

Client name withheld by request.

Web & Digital

Web architecture and content system rebuild for a professional services firm

Scope

—Information architecture
—Content system design
—CMS governance
—Operational handoff documentation

Outcome

Site rebuild that transferred full operational control to the internal team. Zero agency dependency 6 months post-launch.

Client name withheld by request.

AI Systems

AI-assisted proposal system for a DFW consulting firm

Scope

—Workflow audit
—AI tool selection
—Prompt engineering
—Human review framework
—Team training

Outcome

60% reduction in proposal drafting time. Process documented and repeatable by any team member.

Client name withheld by request.

Brand Strategy

Positioning and messaging framework for a technology-adjacent professional services firm

Scope

—Competitive positioning
—Audience segmentation
—Messaging hierarchy
—Sales enablement documentation

Outcome

A positioning framework that reduced sales cycle length by clarifying the firm's differentiation to prospects.

Client name withheld by request.

Aesthetica does not publish client names without explicit permission. All case studies are documented with client consent or anonymized. We do not use client situations as marketing material without a signed release.

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